Messaging Best Practice: How brands can communicate effectively
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A message is a discreet unit of communication intended by the source for consumption, by some recipient, or group of recipients. This is a course dedicated to messaging for brand and business – one of the fundamental concept in branding and marketing.
Learn and obtain the concept of PR: communicating clearly and effectively, by joining this course. Leave your questions to us if you have any questions, and we are all ear!
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3 Courses
0 students
Topics for this course
16 Lessons
Introduction
Introduction
What is in a Message
The Message Environment
What is a Message, what is it not
Why a Set of Key Messages?
Message Discipline
Message Discipline
Buy, why consistency matters?
What do we want messaging to do?
The 5 key considerations
How to define your objectives
How to clearly define target audience
The rule of three
Build a Message Houses
Evidence, proof points, support
Example 1
Example 2
Measuring Reach & Frequency
Message Delivery
Earned Media Coverage: Measuring Example
Our 5 key takeaways
Summary
$79.00